Events + Experiences

Liana Cook · Event Manager | Hospitality & Tourism Professional

5+ years delivering high-impact events across corporate, non-profit, and association sectors. She's organized, communicative & solution-oriented.

EDUCATION
Hospitality + Tourism, Bachelor of Commerce
TRSM, TMU

DESTINATION STRATFORD
Tourism experiences & audience engagement
97% increase in tour attendance

CIBC CONFERENCE CENTRE
Corporate Events & Operations
480+ meetings and events

REDSTONE AGENCY
Event Planner → Event Manager
Association · Non-profit · Hybrid events

Key Proof Points

900+

In-Person Attendees

1,600+ virtually

$300K+

Largest Budget

Managed end-to-end

18

Events

In one fall season

Trusted by Leading Organizations

I've partnered with associations, non-profits, and professional organizations to deliver meaningful experiences.

11+ Organizations Across 4 Sectors

Current Clients

Ongoing partnerships and active relationships

Previous Clients

Past collaborations spanning corporate, association, and non-profit sectors

I Walk the Event Before I Run It.

I don't just plan what happens. I walk through how it feels for the guest — and how it gets delivered by the team.

The Guest Journey

Five Senses Framework

Shapes: Venue · Flow · Signage · Lighting · F&B · Programming · Timing · Atmosphere

SEE

What does the guest notice first?

HEAR

Sounds, announcements, music, conversations?

SMELL

Venue, environment?

TASTE

Role of food & beverage?

FEEL

How should they leave feeling?

The Vendor Journey

Same rigour. Different lens.

  • What does each vendor need to know?
  • When do they need it?
  • Where are the handoffs?
  • What information could be unclear?
  • Where could friction happen onsite?
  • What can be solved before event day?

A great guest experience starts with a great delivery experience.

Annual Conference

641 attendees | $840K revenue | $212K profit

Reimagined a returning national conference through program innovation, expanded content, and targeted registration campaigns—boosting sponsorship revenue 29% above target and delivering an experience that 63% of attendees said exceeded expectations.

CLIENT

What success looks like

VENDOR

What they need to deliver

BUDGET

How resources create impact

TEAM

How information moves

GUEST

How it feels

The Plan Is the Calm.

Create enough structure that everyone moves confidently. Especially when the plan changes.

01 — CONCEPT

  • Client kickoff
  • Objectives & audience
  • Budget framework
  • Stakeholder alignment
  • Success measures

02 — BUILD

  • Venue sourcing
  • Vendor management
  • Contracts & registration
  • Sponsorship
  • Production & AV
  • Communications

03 — EXECUTE

  • Run-of-show
  • Team briefing
  • Vendor coordination
  • Rehearsals
  • Onsite leadership

04 — CLOSE

  • Financial reconciliation
  • Reporting
  • Feedback
  • Recommendations
  • Lessons learned

When the Plan Changes

Situation: During a client's annual volleyball tournament, a sudden haze storm created air-quality concerns and the risk that attendees would choose not to participate—potentially resulting in cancellations and refunds.

Action: We quickly adapted the event experience by setting up air-conditioned indoor safe zones with water, comfortable lounges and games for entertainment. We clearly communicated these alternatives to attendees and remained available throughout the event to answer questions, address concerns and support individual choices.

Outcome: Every participating company ultimately had at least one representative on site, significantly mitigating the risk of refunds while allowing those who felt comfortable to continue with the tournament. The event remained successful, flexible and attendee-focused despite the unexpected disruption.


Technology & Operations

AI is an operational tool.

It reduces admin work, surfaces gaps earlier, and frees time for relationships, creativity, and strategy.

Fewer gaps. Faster planning. More time for people.

Human Judgement Stays in the Loop

AI accelerates the work. Context, relationships, creativity, problem-solving, and live decisions stay human.

AI-Powered Event Management Workflow

01

INPUT

Client brief · Kickoff notes · Budget · Venue details · Stakeholder feedback · Past event data

02

EXTRACT

Objectives · Deliverables · Deadlines · Dependencies · Open questions

03

ORGANIZE

Master action register · Critical path · Decision tracker · Vendor requirements

04

DRAFT

Vendor briefs · Client summaries · Run-of-show · Communications · Checklists

05

CHECK

Flag: Missing info · Timing conflicts · Risk areas · Inconsistent details · Unresolved decisions

06

REPORT

Summarize: Feedback · Lessons learned · Recommendations · Future opportunities

My Approach

The Short Version:
I'd Be Ready to Own It.

I bring event fundamentals to step in quickly. And a way of thinking that makes the work smoother for everyone.

What I Bring

  • 5+ years across hospitality, tourism, corporate, non-profit and association events
  • End-to-end event ownership
  • Complex stakeholder management
  • Vendor and production coordination
  • Strong systems thinking
  • Calm, organized execution
  • Creative problem solving
  • Client-focused communication

Next step: Event Manager → production leadership. Looking for a team where planning, relationships, operations, creativity, and experience all matter equally.

What Makes Me Different

Big-picture thinking. Detail-level execution.

Five-senses thinking designs it. Vendor thinking delivers it.

"I see the event from every angle — the guest, the client, the vendor and the budget — and I build the plan based on a holistic ecosystem to work together."

EXPERIENCE

What guests see, hear, feel, remember

EXECUTION

What the team needs to deliver cleanly

IMPACT

What success means for the client

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